Information Page


I’m Gabrielle, I mentor businesses that receive Startup Loans from the UK Government through two of this program’s delivery partners. I also maintain a portfolio of private mentees.

I specialize in digital marketing and management, and I am able to guide an entrepreneur from initial idea to breakeven point and beyond. I provide feedback on business plan writing for investment. And through product re-design and improved business processes for customer care I can increase profit for established businesses.

Product design and brand building sit at the intersection of management and marketing and they are of particular interest to me. I look closely at cashflow and at customers’ feedback, which are central to my decision-making. And my approach to business is project-based and campaign-oriented: to engage with customers in creative ways for continuously reviving the customer pool.

I am trained in executive coaching at the University of Cambridge, and I currently undertake further training in business process management at the University of Liechtenstein. I previously worked as a software consultant. I see training as a profession-long activity.

My Business Mindset materials are available on Amazon and Kindle, and my style of mentoring is based on them. Through these writings I aim to inspire and empower the entrepreneur.


For mentoring I charge £450 per month for ongoing support.
For project management jobs I charge £450 per day.
I am able to take project management roles in parallel to my mentoring activity, provided that confidentiality and IPR terms do not interfere with my mentoring.

I also offer an Opportunity mentoring program, at £90 per month, which is open to individuals who can demonstrate resilience and reflective analytical thought. Resilience is the single trait that makes the difference between an able and successful entrepreneur and an able yet regressing business. To apply, send me an email with a description of your business interests, and with a short description of a situation you found challenging and from which you bounced back. I am interested to know how you thought of the situation, of the options you had available, and what you learned from the experience.

In exceptional cases, I offer an “Opportunity Award” in conjunction with the Opportunity mentoring program, that gives access to the mentee to a free of charge first month of mentoring. I offer this Award to individuals with an unique story and level of commitment. Three Awards are available each year.


There are 5 places available for mentoring at any time. To make a booking, send me an email with a description of your business needs at gabrielle [at] monaen [dot] com .

Terms for mentoring

Places are subject to availability. Should payment apply, payment must be received in full for the place to be reserved. The contract can be terminated at any time by any of the parties involved and no refunds are offered for any funds paid. For termination, a notice by email is written to the other party with immediate effect, and no reason needs to be specified. Terminating the agreement may be useful when the mentee wishes to hire the mentor for a different role than that of a mentor role, otherwise it is something that unlikely happens as the mentee books the mentor on a monthly rolling contract or for as long as the mentee feels that they need mentoring. It has never happened for the mentor to terminate a contract, but this would be considered if at any stage the mentoring relationship ceased to feel professionally constructive for any of the two parties.

The mentor is there to support the mentee, but it cannot guarantee the success of the mentee’s business. The mentee assesses the information received at all times, and the mentee’s decisions are always the mentee’s. The mentor cannot be hold responsible over the mentee’s decisions and actions. The mentee is responsible for how the mentee manage their business. The mentee is not obliged to act on any information, suggestion, advice or guidance given by the mentor; if the mentee choose to do so, the mentee does so at the mentee’s own risk. The mentee hereby unconditionally and irrevocably waives any rights of action the mentee may have as against the mentor in relation to any such information, suggestions, advice or guidance.

The mentee understands that the mentor can only provide personal and business guidance but not business consultancy. (Business guidance involves guiding entrepreneurs on researching and interpreting information, understanding problems, identifying solutions and implement action plans. Business consultancy involves providing solutions to previously identified problems.)

What is discussed in 1-to-1 mentoring sessions remains confidential, unless it was already public domain or known to the other party before disclosure or it is required by a competent judiciary or governmental body.

The parties irrevocably agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim that arises out of or in connection with these terms or their subject matter or formation (including non-contractual disputes or claims).

The mentor keeps the following feedback records: how the service was of value to the mentee, how will the mentee do things differently as a result, what did parties cover in the previous meeting and what did the mentee achieve so far in relation to this service/product, what are the current goals and challenges to be discussed, what does the mentee need to succeed next, what will the mentee do next till the next time the parties meet as part of this service/product; these help with the running of the mentoring sessions and these records are the property of the mentor. These are used for the purpose monitoring and enhancing the quality of the mentor’s practice and for training new staff. The mentee is asked not to send cash flow or business plan or other sensitive information via email or post to the mentor or its staff; these can be presented and discussed in person or by phone.

Email and phone support is offered when the mentor is available from other commitments. To guarantee availability the mentee can arrange a meeting with the mentor.

The mentee must be 18 or older to make a booking and to engage in mentoring. A mentee’s ID copy must be received together with the signed agreement and kept on file by the mentor before the mentoring can begin.

These terms and the offer are subject to change. The mentee is notified of changes of terms taking place while this agreement is in place and not terminated or completed in any way.

Copyright © 2015 Gabrielle Monaen. All rights reserved.